At Convertex India Pvt. Ltd., we’ve always believed that quality cleaning solutions should be accessible, effective, and reliable. Since our humble beginning in 1995, we’ve built a strong foundation in the Indian home cleaning industry, and today, we’re excited to share a new chapter — our global expansion.
We’ve come a long way from where we started, and as someone working closely with this company, I’m proud to take you behind the scenes of our journey, growth, and the exciting road ahead.
Who We Are
We are Convertex — a homegrown Indian company with a passion for creating high-quality cleaning products that make everyday life easier. For the past three decades, we’ve served millions of homes and businesses with trust, consistency, and care.
Our mission is simple yet powerful
To deliver superior cleaning products with an unwavering focus on quality, innovation, and customer satisfaction.
We’re guided by core values that define us:
- Quality in every product
- Consistency in every batch
- Innovation in every upgrade
- Trust in every customer relationship
Our Journey So Far
Our story started small — with a dedicated team, limited machinery, and an even stronger will to succeed. Over time, with hard work and a never-give-up attitude, we’ve:
- Grown into a leading name in India’s cleaning product space
- Partnered with top retailers and B2B brands
- Launched our flagship brand, Magic Cleen
- Recently added a manufacturing facility in Pune
Each milestone is a reminder of how far we’ve come — and how much further we can go.
Manufacturing Excellence: Our Backbone
We take immense pride in our infrastructure. Our facilities are equipped with modern machines, skilled manpower, and robust quality control systems. The recent addition of our new factory in Pune reflects our commitment to scaling responsibly while maintaining our quality promise.
Automation, hygiene, and consistency remain at the heart of our production process. We never cut corners — and it shows in the performance of every product we send out.
Our Presence in India
Today, Convertex India has a strong presence across India. Our products are available through a vast network of distributors, wholesalers, retailers, and private label partners.
We’re proud to say that many of India’s top retailers trust us as their cleaning solution partner — a reflection of our performance and dependability over the years.
Our Products: Built for Performance, Trusted by Millions
Over the years, we’ve built an extensive and thoughtfully developed range of cleaning products under Magic Cleen, including:
- Microfiber cloths
- Sponge wipes
- Green scouring pads
- Stainless steel scrubbers
- Foam pads
- Floor and surface mops, and more
Whether it’s absorbency, durability, or hygiene — every product is made to deliver the best cleaning experience. Magic Cleen is a brand that stands for value, quality, and performance.
We also specialize in custom packaging solutions for private label clients — helping brands build trust with their own customer base using our expertise.
What Makes Convertex Different?
Here’s what sets us apart in a competitive market:
- Consistent product quality across batches
- Focus on R&D and material innovation
- Eco-conscious manufacturing practices
- In-house packaging and branding capabilities
- Quick delivery and seamless service
We’re not just a manufacturer — we’re a long-term partner to every business we work with.
Taking Convertex Global
After successfully dominating the domestic market, we’re now stepping onto the global stage. We’re proud to announce that we are exporting our Magic Cleen products and private label services to international markets.
Our goal is clear:
To make premium Indian cleaning products accessible across the globe, without compromising on quality or service.
Export Packaging & Private Label Services
We understand the unique demands of international retail and distribution, which is why we offer:
- Export-friendly, shelf-ready packaging
- Multi-language labeling and customization
- Private label (OEM/ODM) support
- Reliable logistics and supply chain management
From concept to delivery — we ensure that every product is ready to succeed in your market.
The Road Ahead
We’re excited about what lies ahead. Our vision for the future includes:
- Expanding into more international markets
- Investing in greener, more sustainable production practices
- Launching new product innovations
- Continuing to grow Magic Cleen as a globally recognized brand
At Convertex, we believe the world deserves the best of Indian manufacturing — and we’re here to deliver just that.
Let’s Build Something Global — Together
If you’re a global brand, importer, or distributor looking for quality-driven home cleaning solutions, we’d love to connect. Let’s build lasting value together with products that clean better, last longer, and represent the best of India.